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The plentiful shop signs around Riga that name themselves “outlet” often mislead consumers, as the prices of their products are disproportionate and do not correspond to the essence of a real outlet.

 

But by combining the sweet-sounding word “OUTLET” with the likewise agreeable “OPTIKA” (optics), we have created optical retail outlets that firmly defend the essence of the outlet and state: only high-quality, branded glasses by leading world designers at outlet prices, that is, up to 70% cheaper than the original price.