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Pay Less - Get More

The plentiful shop signs around Riga that name themselves “outlet” often mislead consumers, as the prices of their products are disproportionate and do not correspond to the essence of a real outlet.

 

But by combining the sweet-sounding word “OUTLET” with the likewise agreeable “OPTIKA” (optics), we have created optical retail outlets that firmly defend the essence of the outlet and state: only high-quality, branded glasses by leading world designers at outlet prices, that is, up to 70% cheaper than the original price.